SMS Long Code – Immediate Revenue for Telcom ILEC’s
While many ILECs and similar carriers often focus on the success of services based on cell phone voice minutes, the text message market is proving to be a considerable source of revenue for nearly all telecom providers. Long code text messaging is accounting for more and more of the bottom line for ILEC service providers and other kinds of companies that offer both conversation and text as part of a comprehensive set of services.
The success of text based strategies means good news for TSG’s Flextalk SMS® product – TSG has been active in alerting telecom leadership to the possibilities of adding long code text message capability to individual phone numbers for consumers. The company has also seen internal revenues rise rapidly from the deployment of SMS long code systems.
Analysts who look at actual numbers for comprehensive telecom providers can see that in many cases, text message volumes are exceeding those for conversation-based services. What this boils down to is that ILECs and other carriers who do not take advantage of text message revenues are leaving a lot of money on the table. It’s imperative for business leaders to take a hard look at how to incorporate more SMS long code systems into text message services as an easy way for consumers to get additional services and to drive revenue over time.